Dakari Dunning, senior personal engagement strategist, 22Squared
Diaz was recently advertised to become representative innovative manager, responsible for the fresh administration and you can development of strategies. Torres also recently made an advertisement, to help you elderly blogger, in which she actually is responsible for concepting some of the agency's procedures.
The pair aided to spearhead DoorDash's "Self-Like Bouquet" promotion, that has been prompted by the sense that more than 50 % of the latest birth service's pages is actually unmarried. The newest promotion recommended men and women to buy an excellent bouquet out-of roses you to definitely integrated a when it comes to Flower vibrator, guaranteeing and you will destigmatizing the idea of "self-love" for the Valentine's. The new bouquet sold out in this four months and you will earned the company more than 749 million media thoughts. This new promotion obtained Huge Prix prizes on Cannes Lions and you will the brand new WARC Honors.
However they provided the brand new imaginative processes having Corona's "Unfilter Mexico" promotion one premiered during the 2023 Academy Honours. Developed by North american country-produced cinematographer Emmanual Lubezki, the new strategy showcased the new unjust webpage out-of Mexico into the Movie industry, and exactly how video and you can suggests will fool around with an effective "red-colored filter out" so you can signify heat, threat, and risk. Corona requested Movie industry directors so you can exclude purple from their video clips and you can set-aside it to own alcohol as an alternative. The fresh advertisement obtained 320 billion impressions and you will 99% self-confident belief, the latest institution told you.
Alex Dobson, approach director, The&Relationship
Because means direct into&Partnership's around the world consumer Mars, Dobson oversees approach efforts having numerous names and additionally Meters&Ms, Snickers, and you can Skittles.
He was together with guilty of developing this new venture technique for the rebrand of Sibling Ben's in order to Ben's Brand-new.